‘Queen of Pop’ Madonna is known to get what she wants, but the megastar was turned down by her designer friend Marc Jacobs, who banned her from attending his much awaited show at New York Fashion Week.

A star-studded front row is de rigueur for most fashion designers, but Jacobs decided to buck the trend, because he finds the celebrity culture “boring”, reported Daily Mail online.

The designer, whose show last season saw Madonna pose alongside pop princess Lady GaGa, explained, “Madonna just called and said she was coming, and we weren’t holding the show for her.... Last year it generated so much press but at a certain point it was like, ‘Did anybody actually watch the show?’“.

But for a man who has used Victoria Beckham in his campaigns, and Sofia Coppola as his muse, Jacobs’ celebrity ban came as a surprise for many.

His decision may have been for creative reasons, but it is likely to have had a financial impact too, stars such as Rihanna and Beyonce can be paid as much as 65,000 pounds to attend a single fashion show.

But Jacobs barely needed to court publicity, following confirmation on Wednesday he had married long—term love Lorenzo Martone, a Brazilian advertising executive.

Martone revealed in a magazine interview that the couple had married last month in St Barts. He said, “We just had an intimate ceremony at a friend’s house with people who were already on the island.”