With their exotic beaches and restaurants serving gastronomic delights and saccharine pastries, the picturesque Italian islands are romantic destinations for tourists and inspiring for creative minds like artists and designers etc. Stimulated by the beauty of these islands Indian couturier Pia Pauro has based her “Spring Summer 2015 Collection” — an assortment of printed silks, hand-embroidered tunics, kaftans and accessories, unveiled recently by her.
The collection was unveiled at the launch of Campari’s much sought after international calendar in New Delhi. So far only 9,999 calendars or collector’s items have been printed and presented by the Italian aperitif to a selected bunch of patrons and guests. The leading Indian couturiers tie-up with the iconic liquor brand, which has its roots in Italy but is recognised globally, is a fine example of Indo-Italian collaboration.
Explaining her work, Pia, spent most of her life travelling and then imbibing those experiences in her work, reveals that herlove affair with Italy started when she got hitched to a half-Italian. “Africa was my source of inspiration for my last collection. So this time I thought Italy must get its due. After marriage I have been discovering divergent yet unique facets of this interesting country. Italy is one of the most romantic places in the world. The Italian lifestyle, sumptuous cuisine and the relaxed demeanour of the locals…all have played a role in inspiring me to use all these elements to produce a collection,” says this former student of London College of Fashion.
To do justice to the unique collection, Pia spent the last summer season in the European country where she soaked in the Italian atmosphere and explored new destinations.
“I wanted to do something special. This collection is an interesting mix of resort Indian bridal wear and Italian lifestyle.”
Giving Pia complete freedom to designher collection, Brad Timbrell, Regional Director – Asia Campari Asia Pacific, had not given her any framework to follow. There were no instructions that her outfits had to match the aesthetic sensibilities of Campari.”
