The Indian rope trick does it again. It has been selected as a motif for a postal stamp that celebrates 100 years of Indian cinema by the government of Brazil. The postage stamp was officially released by the Indian ambassador to Brazil, Ashok Tomar on May 5. The artist behind this art work is Kochi-based graphic designer Satyaraj B.S.
The motif shows a film roll rising to the magical tunes of the snake charmer’s bean.
“It definitely makes me happy that my design was chosen from amongst many other designs by others. It came as a surprise and I feel that my work is appreciated,” says the soft spoken designer who started his firm ‘Sradha’ last year.
Satyaraj studied Fine Arts at Cochin School of Arts and began work as a freelancer working in various publications. DhanamThe Week This was followed by jobs with different ad agencies in the city.
His long stint as art director with FCB Ulka took him outside the State. He worked as senior designer at Satyam Computers in Bangalore, Hyderabad and Chennai. Satyaraj has won several advertising club awards. As art director Satyaraj oversees all aspects of designing laying special stress on visualisation. “I work with a team of copywriters and look into every small detail like font size and spacing.” Some of Satyaraj’s clients are MPEDA, Coir Board and Tyre Asia.
Satyaraj’s present design was done at the behest of his friends Anand Jyothi, a Malayali and Carina Bini Pallackapilly who are curators of the first edition of the India film festival in Brazil.
“I believe in simple design that enables direct communication. My benchmark is international standards,” says Satyaraj and he has proven his design principles by getting this recognition.
