Why are cupcakes so popular? Subha J. Rao speaks to a few bakers in Coimbatore who are doing sweet things with the bite-sized pastries
Bakeroe, Race Course
A home baker for about seven years, Praveena ventured into the wholesale space, baking for other outlets. In December 2012, she decided to strike out on her own.
She’s known for her customised cakes and unusual combinations, such as a tiramisu cup cake. Cupcakes work because they are cuter and tastier, she says. They also allow a baker to play with design.
Most Popular Red velvet, super moist chocolate cake, peanut and salted caramel and Ferrero Rocher. Kids love the candy shop that is full of gems.
Price Range Rs. 50 to Rs. 110
Indulge cupcakes, Saravanampatti
Pooja has been baking for five years now. When she moved from Chennai to Coimbatore, she set up a Facebook page for cupcakes. There was no looking back. She also takes individual baking classes. She uses butter cream for her creations and adds little touches such as fillings that turn cupcakes into works of art. She home delivers, depending on the order size.
Most Popular Red velvet, chocolate and caramel flavours, cupcake pizzas and duffins (cross between muffins and donuts)
Price Range Rs. 70 for regular cupcakes; Rs. 20 to Rs. 35 for minis (minimum order: three dozens)
Lathadevi R. Sivakumar
Latha’s Kitchen Studio, Goldwins
Latha got into baking because she wanted to whip up healthy stuff for her family. It helped that she was fascinated by cakes. She played around with ingredients, adding real fruit and herbs to come up with interesting dessert ideas. She started making cupcakes in 2011. “I think I will make cupcakes forever; the craze is here to stay.” She now also teaches children and adults how to bake.
She loves cupcakes because they allow her great scope to work on interesting combinations. Latha also makes savoury cupcakes. Think plump and fragrant pizza muffins.
Most popular Chocolate/coconut cupcakes and pizza muffins.
Price Range Rs. 50 to Rs. 75
Le Sucre, Brookefields
A year ago, yet another homebaker set out to open a cupcakes store. Today, Gayathri is planning to open a second outlet. “I’ve always loved baking. Cupakes work well for me because they are fashionable, can be customised, and, most importantly, their manufacture can be standardised.” The smaller size helps, she says. It allows people to try more than one flavour! She recently holidayed in Italy and is all set to bring back the flavours of that land in her next batch of cupcakes.
Most popular Red velvet with cream cheese frosting and chocolate and Oreo cupcakes.
Price Range Rs. 59 for the classics, Rs. 69 for the specials
Chocko Choza, R.S. Puram and Fun Republic Mall
In 2007, Dhivya and Anbuchelvan chucked promising engineering jobs to make chocolates. They soon branched into cakes and cupcakes. Today, almost every party order, especially those for children, includes cupcakes, says Dhivya. “I think they are popular because they are easy to serve, come in a comfortable portion size and are non-messy,” she says. Chocko Choza also customises cupcakes depending on the event, adding edible prints or character images on the cakes. Dhivya says they do not use artificial flavours or essences. You can shop online at www.chockochoza.com
Most popular Strawberry, caramel and chocolate cupcakes with filling.
Price Range Rs. 50 to Rs. 150
Phone 0422-4369437 and 4369537
Also check out
The newly-opened Sugar Jar Baking Studio in Race Course run by Ashwini Baalasubramanian. Her specialities include customised miniatures and fondant and buttercream cupcakes. Call her at 96291-23089.
Sweet Sprinkles run by finance professional-cum-hobby baker Deepa Pathmanathan. Her specialties include buttercream floral cupcakes and cupcakes with fondant accents. She does not home deliver. Call her at 90036-68833.
Sweet Cravings by Sanjna Shivakumar. Her specials include blue velvet cupcake filled with white chocolate ganache and moist carrot cupcakes frosted with white chocolate cream cheese. She home delivers at an extra charge. Call her at 91592-81215.
Yummy Genie run by friends Surabhi and Muthili. Their USP is baking using all-natural ingredients. Their specials are blueberry, lemon-almond and herb cupcakes with basil and tarragon. Call them at 96889-66449 or 95858-18560.