The Yellow Chilli to open 25 new outlets

July 11, 2014 03:17 pm | Updated 03:17 pm IST - Mumbai

Chef Sanjeev Kapoor of The Yellow Chilli. Photo: V. Sudershan

Chef Sanjeev Kapoor of The Yellow Chilli. Photo: V. Sudershan

Celebrity chef Sanjeev Kapoor’s The Yellow Chilli restaurant is ready to expand. The target is to start 25 more outlets in the country, as well as abroad, by next year.

Franchise India, a pioneer in the franchise industry, is facilitating the expansion.

“People who have a passion for food and who have had previous experience in the industry are welcome to join our franchise. We give them complete support in terms of marketing, product enhancement and upgradations from time to time,” Satyaki Mukherjee, business development manager of The Yellow Chilli, said.

The Yellow Chilli started franchising back in 1998. Currently, the brand operates 26 outlets, out of which 24 are franchise—run.

The brand’s mission is to be an integral part of the worldwide hospitality industry in providing food-lovers a range of scrumptious dishes, served impeccably in a high tech atmosphere, at down—to—earth prices.

“Franchise India has been instrumental in the expansion of several brands across various industries and categories and I am confident that the franchise opportunity with The Yellow Chilli has a great value proposition, which our company can offer to our business buyers hungry for good opportunities,” said Sonya Chowdhry, director, Franchise India Brands Ltd.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.