Indian Idol Academy is opening up music learning centres in 50 cities to groom young music talents under the tutelage of renowned singers like Kavitha Krishnamurthy and Hariharan.
The academy’s co-founder Sourabh J Sarkar said they have successfully test-launched their unique ‘OmniDEL’ learning platform in Ahmedabad and Delhi recently after which they are planning to start 50 centres across India.
“Altogether we will invest Rs 20 crore to start these 50 centres by January 2015 on franchise model. We are starting with cities like Mumbai, Pune, Kolkata, Lucknow, Ranchi, Patna, etc,” Sarkar told PTI .
His company Karmyog Media and Arts Education Netowrk has tied up with Fremantle Media, which produces the Indian Idol television show, to start the Indian Idol Academy (IIA).
“We want to start a cheap and easily accessible learning method for music which is still not a part of our school curriculum. With this we are democratising the music education and training by bringing it closer to the masses,” the educationist said.
He has come up with the ‘OmniDEL’ learning platform which uses both virtual and on-campus learning methodologies by harnessing technology.
Music learners in the advanced course would get the rare opportunity to connect and learn directly under the tutelage of great maestros of music and singing like Kavitha Krishnamurthy, Hariharan, Salim Merchant and Alka Yagnik.
Besides this, the IIA would offer two other courses for young music enthusiasts.
Music discovery course will have a three month curriculum taught in a neighbourhood micro junction where learners are introduced to basic musical skills as well as performing skills.
The talent development program on the other hand stretches for six months where one can get deeper into the subject matters of music and performance.
IIA campus includes brick-and-mortar learning centers as well as technology-enabled devices and mediums that are used to provide specific kinds of learning experiences.
The course structure has been designed by an academic council led by eminent musicians.
“Our focus is to help youngsters learn music and vocal singing. They can then choose their own type of music where they want to specialise in. For any singer it is important to have a classical base,” Sarkar said.
