In order to cash in on the rising festive demand the World Gold Council today said it has tied up with leading retailers across five cities in India from September 19 to October 19 to organise a gold festival named ’The Great Indian Gold Rush’
“This is the first time that the World Gold Council will present a festival of such magnitude to the Indian consumer.
Through ‘The Great Indian Gold Rush’, we aim to make gold more accessible by associating with leading retailers across India,” WGC Managing Director - Indian Subcontinent - Ajay Mitra said in a statement here.
‘The Great Indian Gold Rush’ has seen the participation of 40 jewellers from Mumbai through 63 outlets, 47 jewellers from Delhi through 71 outlets, 15 jewellers in Bangalore through 25 outlets and 20 participants and 20 retailers from across the Vidarbha region, it said.
As gold has special relevance for the Indian festive season, this gold festival will ensure that consumers are more connected to the precious metal through lucky draw prizes, the statement said.