Vodafone drops 3G tariffs by up to 80 %

June 19, 2012 11:07 pm | Updated July 12, 2016 04:36 am IST - NEW DELHI:

Vodafone India Business Operations head Sanjoy Mukerji, right, and Bollywood actress Mandira Bedi pose along with "Zoozoo," Vodafone's advertisement character, at a demonstration of its 3G services at a press briefing in New Delhi, India, Thursday, Oct. 21, 2010. (AP Photo/Gurinder Osan)

Vodafone India Business Operations head Sanjoy Mukerji, right, and Bollywood actress Mandira Bedi pose along with "Zoozoo," Vodafone's advertisement character, at a demonstration of its 3G services at a press briefing in New Delhi, India, Thursday, Oct. 21, 2010. (AP Photo/Gurinder Osan)

Vodafone, on Tuesday, slashed 3G tariffs by up to 80 per cent, becoming the fourth telecom service provider to reduce rates after Bharti Airtel, Idea Celluar and Reliance Communication. Vodafone 3G plans now start from Rs.25 for 25 MB data usage and go up to Rs.1,599 for 12 GB data usage.

Under the pay-as-you-go for pre-paid customers, the rate has been cut by 80 per cent to two paise per 10 KB.

With reduction in tariffs, Vodafone also announced that there would be no additional charges for roaming on data usage. “Additionally, Vodafone will now allow its customers to use data from their bundle package while on-net roaming across any location in India without any additional charge,” a company statement said.

“With the introduction of these plans, we aim at establishing a foundation for providing a 3G data plan for everyone, making it affordable to the masses in the country,” Vodafone India Chief Commercial Officer Sanjoy Mukerji said in a statement.

The 3G tariff war is happening at a time when most operators are up in arms against the high reserve price of spectrum proposed by regulator TRAI.

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