App based online taxi aggregator Ola, on Friday announced the launch of ‘Ola Stars’ partner rewards program with a host of special schemes and benefits for the drivers and their family.
This rewards-oriented initiative for drivers will include personal and professional benefits ranging from medical insurance, scholarship for children, skill development training to fuel discounts and car-servicing benefits. The Ola Stars program will be made available exclusively to drivers on the Ola platform, basis their performance every month.
According to the company release, Ola in association with New India Assurance will provide Medical Insurance worth Rs. 2 lakhs for drivers to cover hospitalization and other major medical expenses. Ola has also partnered ICICI Prudential Life Insurance to offer a life cover of Rs. 2 lakh for every driver.
Unlike many other cab aggregators Ola focus on nurturing driver-entrepreneurship.
Among many other initiatives, the company has offered a special scholarship program for children of drivers. As per the plans drivers will get upto Rs. 1000 a month as scholarship towards their children’s education.
“Inline with Ola’s vision of nurturing micro-entrepreneurship, Ola will conduct special personality and skill development workshops for women-family members of drivers on its platform. The workshop will groom these women to become self-employed, or assist them to find jobs in various organizations after completion,” Ola statement added.
“Ola Stars is aimed at rewarding the best drivers on the platform, and will go beyond just recognition and incentives to encourage holistic growth for drivers and their families. We have always received tremendous support from our driver partners and this program is an acknowledgement of their efforts,” said Puneet Singh Arora – Head - Strategic Initiatives, Ola.
Earlier, Ola in partnership with State Bank of India had launched ‘Ola Pragati’ to offer car loans to drivers on Ola’s platform with a daily repayment scheme with a lower down payment of just 10 per cent and easier documentation.
