SEARCH

Business

Updated: October 30, 2009 22:32 IST

New health drink from Britannia

Special Correspondent
print   ·   T  T  
Vinita Bali, Managing Director, Britannia Industries Ltd, at the launch of Actimind health drink in Chennai on Friday. Photo : Bijoy Ghosh
Bijoy Ghosh
Vinita Bali, Managing Director, Britannia Industries Ltd, at the launch of Actimind health drink in Chennai on Friday. Photo : Bijoy Ghosh

Britannia Industries, manufacturers of diverse products in biscuits, bakery and dairy categories, has launched ‘Actimind’, milk-based health drink for children. It is a unique drink with seven active brain nutrients that help improve mental sharpness.

This launch further enhanced Britannia’s foray into healthy milk-based products. The company had recently introduced UHT milk with zero per cent fat and cholesterol in hygienic and convenient tetra packs.

Addressing a press conference here on Friday, Vinita Bali, Managing Director, said Actimind was being launched initially in Tamil Nadu and would be available in Chennai, Coimbatore, Madurai, Tiruchi and Vellore.

Two flavours

The product would be available in two flavours — mango and strawberry — and was priced at Rs. 15 per 150 ml bottle. It contained five B vitamins, choline and Iodine. Each bottle contained more than 20 per cent of the recommended daily requirement of these nutrients. It had a shelf life of six months, she added.

More In: Business | Companies

Commodity prices

Take a look at the prices of various commodities in Chennai here»

Instagram

O
P
E
N

close

Recent Article in Business

Rupee down 8 paise against dollar

The rupee lost 8 paise to Rs 61.91 against the dollar in early trade today on the Interbank Foreign Exchange due to appreciation of the... »