Jaguar Land Rover (JLR) on Friday unveiled the armoured range of its Range Rover and Discovery sports utility vehicles (SUVs) that would be priced at Rs.4.75 crore and Rs.3.75 crore, respectively. The Tata Motors-owned company is also looking at launching the armoured version of the Jaguar XJ sedan, which could be priced around Rs.5.50 crore.
“The armoured vehicles market is a niche segment and we do not want to leave it out. We are launching these vehicles in India so that we have the complete range of offering here,” Tata Motors Head (Premier Car Division) Rohit Suri told journalists here.
“We have just started exploring the market, we know there is some potential but it will be too premature to put a number on how many armoured vehicles we intend to sell in India.
“Globally, the armoured vehicles market is estimated to be around 15,000 units annually but in India it is at a nascent stage,” he said.
Mr. Suri further said the price of armoured vehicles could vary depending on the customisation levels. A normal Range Rover costs Rs.1.06 crore, while Discovery is priced at Rs.63 lakh.
On future plans, Mr. Suri said Tata Motors and JLR were now working on assembling some products from Land Rover in India to meet the domestic demand.
JLR sold 242 units last fiscal and this year it was expected to do much better, he added.
