In one of his first significant moves as Chairman of the Tata Group, Cyrus Mistry has created a new position of Brand Custodian, and appointed a young executive to the post.

Forty-four-year-old Mukund Govind Rajan, Head of Private Equity Advisory at Tata Capital and Managing Partner of the advisory team of the Tata Opportunities Fund, has become the first Brand Custodian

Dr. Rajan, a Tata Administrative Service officer of the 1995 batch, will be responsible for managing and sustaining the reputation of the Tata brand and building it, according to a spokesman. In addition, Dr. Rajan will serve as Chief Ethics Officer of the group, and also oversee all the CSR (corporate social responsibility) activities as Chairman of the Tata Council for Community Initiatives apart from acting as the Group Spokesperson. He will report directly to the Group Chairman, Cyrus Mistry.

Dr. Rajan has held several senior executive responsibilities across the group.

He has served as Managing Director of Tata Teleservices (Maharashtra) Ltd., and as Vice-President at former Chairman, Ratan Tata’s Office.

Dr. Rajan graduated from with a B.Tech degree from IIT Delhi in 1989.

He received a Rhodes Scholarship to study at Oxford University, where he completed a Masters and Doctorate in International Relations.

More In: Companies | Business