Panasonic India plans to invest USD 100 million in its new plasma TV production facility in 2011, a top company official said on Thursday.

“We plan to invest USD 100 million in our new production facility in 2011,” the Panasonic India CEO, Daizo Ito, told reporters here.

He, however, did not divulge the location of the proposed facility. The company currently has five production units in the country, at Noida, Gurgaon, Vadodara, Chennai and Delhi.

Ito was in the city to launch the world’s slimmest, 1-inch plasma TV called Vierra PDP Z1.

The market potential for plasma TV was much greater in India than China, Ito said, adding the demand for such high-end sets was increasing at a rate of 4-10 per cent in the country.

The company has priced its plasma TV between Rs 24,000 and Rs 30 lakh (for an 103-inch screen). It has already sold ten such units this month.

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