Nissan Motor India Pvt. Ltd., in line with its ongoing campaign to build brand awareness, has started a new ‘exposure marketing' initiative at high footfall areas across key cities.
Beginning this month, this two-day activity will be held every Saturday and Sunday at a prominent mall in the city and will move to different location in a different city the following week-end. This will continue until December this year. As part of the initiative, specially created pavilions with interactive LCD display kiosks are being set up at the malls. A micro site on Nissan Micra has been created to know first hand information about the car, Micra (http://nissanmicra.co.in). A unique wire frame design of the soon-to-be-launched Micra will provide customers a touch and feel effect of the car. Nissan Motor Managing Director and CEO Kiminobu Tokuyama said in the release that “We are encouraged and humbled with the response eceived on the showcasing of Nissan Micra.
“The initiative helps us gather database of our target and prospective buyers of the Micra,” the release quoted Abhijeet Pandit, Vice-President (Operations) Hover Automotive India, as saying.