Tractor major, Mahindra & Mahindra (M&M), plans to introduce innovative technologies for the farming community and has set up centres pan-India for this purpose.
“We are growing fast in the domestic as well as overseas markets. We are setting up `Samriddhi’ centres to offer Innovative Farming Technologies (IFT) to the farming community in India,” Mahindra’s Senior Vice-President, Marketing & AppliTrac (Farm Equipment Sector), Sanjeev Goyle, said.
Mahindra aims at delivering Farm Tech Prosperity (FTP) to 10 million farmers by 2020 by offering technological prosperity to the farmers and transforming its dealerships into Samriddhi centres.
“We have set up 75 Samriddhi centres pan-India and plan to set up another 75 centres by end-this fiscal,” Mr. Goyle told PTI here.
“Our aim is to help the agricultural community reach higher benchmarks in productivity and yield,” he said.
The Samriddhi centres are transformed tractor dealerships which offer innovative farming technologies to the farming community in order to enable them increase productivity.
“Samriddhi centres aim at enhancing rural prosperity by educating farmers and enlightening them about total farming solutions and optimum utilisation of farm mechanisation,” he said.
Mahindra is also imparting training to women on how to drive tractors.
“We have generated 600 women tractor drivers last year and plan to train 15,000 women tractor drivers by the end of this year,” Mr. Goyle said.
Initially, most people refused to accept women driving tractors but with the carrot of supplementary income they came around, he said.