Lenovo on Wednesday launched 12 new products in the consumer segment, especially the youth. “The new range complements people's unique personalities and individual notions of having fun,” the company said. Based on the theme “What's your idea of fun?”, the products are based on “the changing perspective of consumers, especially the youth, about personal computers being lifestyle enablers, rather than computing devices.” The 12 products cover the Notebook, Netbook, All-in-One and Desktop categories.

Amar Babu, Managing Director, Lenovo India, and Alex Li, Vice-President, HSB (SMB & Home), Lenovo India, unveiled the new range along with actor and twitter aficionado, Gul Panag.

Mr. Amar Babu said the company's strategy for the Indian market “is gaining momentum.” Alex Li said the new range brought new features that were “rarely seen in such product categories.”

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