Leading jewellery maker Joyalukkas has won the distinction of being a ‘superbrand' in the UAE, according to a communication reaching here from Dubai. The announcement was made at the Superbrands Tribute Event. The award was accepted by Joy Alukkas, Chairman of the Joyalukkas Group, while the brand will be featured in the 2010 edition of the Superbrands UAE book.

From its inception with a single jewellery showroom to its current stature of a $1 billion plus global conglomerate, Joyalukkas has made a distinct mark in the jewellery retail industry through innovative schemes as well as a unique business model.

Mr. Joy Alukkas said “We have always prided ourselves on being a customer-centric brand, and have continuously been bettering ourselves to give the customer the best products and services. To be voted as a Superbrand by the Council is a powerful endorsement and evidence for existing and potential customers of our brand's exceptional status”.

The global retail jewellery chain will have 80 showrooms in July with the opening of its showroom in Bangalore, Joyalukkas Jewellery aims at having 100 showrooms around the world by the end of 2011.

Keywords: JoyalukkassuperbrandUAE

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