Korean consumer electronics giant Samsung on Friday said it will ramp up its camera business to more than double its market share to 20 per cent this year.
The company's Indian subsidiary, Samsung India, will expand its offering in the digital compact camera range by introducing its first high-end range, the NX10 series, which has two variants priced at Rs. 42,990 and Rs. 44,990 respectively. “Digital camera segment is a focus and growth area this year. We are looking for 90 per cent volume growth, besides targeting 20 per cent market share this year from 8 per cent last year,” a Samsung India spokesperson said.
The Indian digital camera market was estimated at 1.2 million units last year. While the contribution from the camera segment to Samsung's overall sales is insignificant at present, she said the category had been growing at the rate of 80 per cent annually.
“Through the NX10, we are getting into the upper end digital camera segment. We are targeting digital compact users, who want to upgrade themselves to an advanced version, or professionals, who want compact and lighter (cameras) with the required features,” she said.