Proposes 2-3 new product launches by May 2012
Godrej Consumer Products (GCPL) is planning to enter a new segment within the next six months, marketing head Tarun Arora said.
Talking to this correspondent, he said that while he was not in a position to divulge details in this respect “owing to competition” the launch was expected to happen within the first quarter of next fiscal.
“We are planning two-three new product launches (including the new segment) by May 2012,” he said, adding that new launches would contribute around 15 per cent of the company's turnover within the next three years.
Managing Director A. Mahendran said that the company was targeting a 30 per cent growth by 2016, of which 15 per cent would come from organic and 10 per cent from inorganic growth.
Billed as the most globalised company in the Godrej-fold, almost 35 per cent of Godrej Consumer's revenues come from international business.
Mr. Mahendran said that in a phased manner, GCPL planned to cross-sell products in different geographies.
Citing an instance, he said that while crème-based hair dyes from Latin America would debut in India, insecticide technology from India would make it to Indonesia.
On threats from increased volume of imported products on account of the proposed foreign direct investment (FDI) in multi-brand retail, he said the company was a leader in many segments and saw no real threat, as only 6-7 per cent of sales were through organised retail.
Keywords: Godrej Consumer Products