Daikin to focus on Tier-II, Tier-III cities

May 27, 2010 01:21 am | Updated 01:21 am IST - CHENNAI

Toshiki Hayashi

Toshiki Hayashi

Daikin Air-conditioning India Pvt. Ltd., a 100 per cent subsidiary of Daikin Industries of Japan, is entering the residential air-conditioning market with the launch of new products in the 0.75 to 1.8 tonne split air-conditioners segment.

Toshiki Hayashi, Managing Director, Daikin Air-conditioning India, told The Hindu that the company was aiming a market share of 15 per cent by 2013 against 6 per cent now and also to treble its sales turnover from Rs. 500 crore in 2009 to Rs. 1,500 crore by 2013. He said India was an important market as there was huge potential and growing demand for the company's products. Daikin had reported a turnover of $12 billion in 2008 and had 95 subsidiaries including India, he said.

Kanwal Jeet Jawa, Deputy Managing Director and Chief Operating Officer, said the company had invested about Rs. 346 crore, including assets, in its Neemrana plant in Rajasthan. The plant, which commenced operations last month, had a capacity to turn out 20,000 units of VRV (variable refrigerant volume) units and 1,800 chillers annually. There was scope for further expansion for meeting future need, he observed.

As part of the company's ambitious growth plans, it would penetrate the Tier-II and Tier-III cities with the launch of new products.

He said the company's products would have features such as low noise level, low power consumption, cooling efficiency and high reliability. The company would strengthen its network of channel partners in India from 290 to 500 by December this year.

Daikin India would be completing 10 momentous years of its operations since it set foot in the country.

It had witnessed a CAGR (compounded annual growth rate) of 40 per cent in the last three years and was poised to grow further in the coming years.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.