In a run to the festival season, digital imaging company Canon India on Tuesday announced the launch of 24 new products, including new printing and peripheral products with the new ISO standard for effective printing.

The company also announced that it was targeting a 10 per cent market share in the security surveillance camera segment by December 2010.

The company, which has introduced 10 products in the category to achieve the target, estimates the size of India’s digital security surveillance market at Rs. 100 crore growing at a rate of 45 per cent annually. It said it was looking to register a turnover of Rs. 1,000 crore during 2010 with a whole range of products.

Addressing a press conference on the occasion, Canon India Senior Vice-President Alok Bharadwaj said the company was looking at partnering system integrators such as Zicon Security, Alliance Securities and HCL Securities to market its products.

Mr. Bharadwaj said with this launch, Canon had expanded its range to 67 IT peripheral products from its printing division and increased its market share of laser printers to 41 per cent. This had already helped the company register a growth of 58 per cent in 2009 for its printer division.

The introduction of images per minute (IPM) standard in India makes Canon the only manufacturer to be in line with this upcoming trend in printing. Speaking on the occasion, Kensaku Konishi, CEO, said with this launch the company had introduced international printing standard IPM recognised by ISO.

More In: Companies | Business