Cadbury India, as part of the Kraft Foods Group, on Thursday introduced its popular Oreo biscuits in India.
Leadership
“Oreo enjoys market leadership in many markets including the U.S. and China…introducing Oreo marks the beginning of our journey in this growing category. The Indian biscuits market continues to show remarkable growth, a testament to rapidly developing consumer tastes that provides us the perfect opportunity to enter this category,” said Anand Kripalu, President (South Asia and Indo-China), Kraft Foods, and MD, Cadbury India.
