The smartphones are equipped with BlackBerry 7 Operating System

Canada-based Research In Motion (RIM) on Thursday increased its portfolio of smartphones in India by introducing three new handsets equipped with its latest ‘BlackBerry 7' operating system (OS).


While BlackBerry Bold 9790 that comes with Qwerty keypad and touch display is priced at Rs.27,490; Curve 9380, the company's first full-touch device in the Curve category, comes with a price tag of Rs.20,990. RIM has also introduced its first CDMA-based BlackBerry 7 smartphone, Curve 9350, priced at Rs.20,990. All the feature-rich phones will hit the market early next month.

Interestingly, all the new smartphones are equipped with built-in support for ‘augmented reality' and ‘NFC' (near field communication). While ‘augmented reality allows' users to use applications to find nearby BlackBerry Messenger contacts, read reviews or get the story behind an interesting landmark; NFC allows pairing of accessories or reading of ‘SmartPoster' tags with a simple tap of the smartphone.

“These new BlackBerry Bold and BlackBerry Curve smartphones offer compact designs with faster performance, enhanced browsing and richer multimedia, as well as NFC support…we hope to further consolidate our position in the Indian smartphone market with these interesting offerings ,” RIM India Director (Marketing) Krishnadeep Baruah told journalists here.

“The BlackBerry 7 OS provides a faster and richer user experience with improved browsing and voice-activated searches. It also includes the ability to manage personal content separately from corporate content, and comes with a variety of personal and productivity apps out of the box.”