Mobile handset company Bling Telecom today said it will invest Rs 120 crore to launch new handsets and set up more service centres targeting a three-fold jump in sales to Rs 400 crore this fiscal.

“We will invest Rs 120 crore, which will essentially be spent on expanding our network, bringing new mobile handsets and opening service centres in the country,” Bling Telecom’s Chairman Rajiv Khanna told reporters here today.

The company plans to roll out 27 new models this fiscal in order to widen its range of mobile handsets. “Currently, we have 10-12 mobile models (in a price range of Rs 1,500 to Rs 7,000) and we intend to launch 27 more models keeping in mind customers’ requirements,” he said.

Bling would also increase the strength of its distributors from 200 to 1200 by the end of this fiscal. It would also expand its service network from 34 franchisees to 150 franchisees by the end of 2010-11 in order to provide effective sales services to customers.

Having achieved sales of Rs 100 crore last fiscal, the company is now eyeing to touch a Rs 400 crore mark in 2010-11.

“In a very short span of time we have been able to sell 1.40 lakh mobile phones and we intend to sell one million sets this fiscal only,” he said.

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