Kottaram Agro gets
₹35 cr. via Aavishkaar
Impact investor Aavishkaar, part of the Aavishkaar-Intellecap Group, said it has committed ₹35 crore in Kottaram Agro Foods, a Bengaluru-based packaged foods startup. Aavishkaar will make the investment through its Aavishkaar Bharat Fund. Kottaram Agro Foods which markets its products under the brand ‘Soulfull’ would use the funds to strengthen its product portfolio and accelerate marketing. “It would also expand its distribution reach to over 50,000 retail outlets in the next three years,” said Prashant Parameswaran, MD and CEO of Kottaram Agro Foods, in a statement.
Soulfull said it brings traditional grains such as millets back to the consumer in modern avatars. The company processes Ragi (finger millet) into healthy breakfast and snack options such as flakes, Ragi bites, muesli and ready-to-cook oat-millet meals.
“The tangential outcome of Soulfull products is, increase in demand for ancient grains that will address problems of marginal Indian farmers and reduce environmental stresses on land, said Vineet Rai, MD of Aavishkaar.
