Amsterdam-headquartered technology firm TomTom, on Wednesday, made a foray into the domestic wearable market with the launch of a range of GPS-enabled sport watches, priced at Rs.12,999 onwards. The company’s Senior Vice-President (Sales-Asia Pacific) Andrew Cooper said that though the market for such devices was at a nascent stage, India offered huge potential. “In India, there has been a strong growth in people participating in marathons. People are actively engaging in activities such as running and cycling. Though there are no numbers available, we see a huge potential here,” he said.
The range, which includes four smart watches priced between Rs.12,999 and Rs.23,499, delivers real-time information like time, distance, heart rate, pace, speed and calories burnt to runners, cyclists and swimmers.
The devices will be sold exclusively through Flipkart.