* Twenty per cent of the brands in this year’s Brand Finance India 100 list are new entries.
* There is increasing competition for places in the Top 100.
* Emerging sectors like e-commerce, tele communications, technology companies, banking services are particularly competitive.
The Tata brand retained its number 1 position as India’s in this year’s annual study conducted by the U.K. based Brand Finance, a leading brand valuation consultancy.
However, the Tata brand value was a little slow this year with a 4 per cent increase over 2014.
“Tata is the world’s 65th most valuable brand. Tata is India’s leading brand by a long way on almost every measure. It is the only truly global mega brand originating in India, but there is a new generation of Indian brands following in Tata’s footsteps,” said Brand Finance, a leading global brand valuation and strategy consultancy said.
The top 10 Indian brands include Tata Group (brand value $15378 million), State Bank of India ($6,563 million), LIC ($4,927 m), Airtel ($4,524 m), Reliance ($3,663 m), Indian Oil ($3,493 m), Infosys ($3,414 m), L&T ($3,235 m), HCL ($3,148 m), ONGC ($2,899 m).
Twenty per cent of the brands in this year’s Brand Finance India 100 list are new entries. They are from e-commerce, pharma, auto, telecom, heavy engineering and banking sectors.
The new entrants in the top 100 list include Essar (11th rank with brand value of $2,747 m), United Spirits (22nd rank $1,337 m), Marico (36 rank $725 m), and Future Retail (43 rank $493 m).
The other brands include Berger Paints, Bharat Heavy Electricals, Micromax, Nerolac, Shree Cement, Aircel, IndusInd Bank, Voltas, TVS Motor, Royal Enfield, Pidilite, Flipkart, Dr. Reddy’s Lab, Sun Pharma, Sun TV and Piramal Enterprises.
This bodes well for the success of Indian industry and demonstrates a growing competitiveness, though established, top-ranked companies will now have to pay ever closer attention to the value of their brands. Continued investment in customer relationships, technology, advertising and brand strategy will be imperative to stay on top.
“There is increasing competition for places in the Top 100. Emerging sectors like e-commerce, telecommunications, technology companies, banking services are particularly competitive,” Ajimon Francis, CEO, Brand Finance India said.
“Staying in the premier league of brands will require a world beating product or service, differentiation and a strong vision and mission, including a strong ethical stance. Royal Enfield, Flipkart, Micromax and Sun Pharma are all potentially world beating powerhouse brands,” he added.
