Japanese phone maker Sony unveiled its flagship smartphone Xperia Z in Delhi on Wednesday. With this introduction, Sony aims to triple Xperia sales to Rs.3,500 crore by 2013.

This packed smartphone is priced at Rs.38,990, and will be available in the market from March 12 onwards. The handset is unique as it is water- and dust-resistant.

Marketing budget

“The launch of Sony Xperia Z today [Wednesday], is the start of our journey to triple the Xperia sales in India to Rs.3,500 crore in FY 13. The company has taken several steps towards this direction, including tripling the Xperia marketing budget to Rs.300 crore for FY13, more than doubling the sales channel counters to 8,000, and increasing the service touch points to 300 by FY13,” said Kenichiro Hibi, Managing Director, Sony India.

Sony Xperia Z operates on the Android 4.1 Jelly Bean platform, and has a 13 megapixel fast-capture Cyber-Shot camera.

In addition, the phone has a powerful 1.5 Ghz quad-core processor, 2 GB RAM and 16 GB internal storage (expandable to 48GB).

Growth potential

“India is a high focus and high-growth market for Sony. The smartphone market in India holds strong mid-term growth potential, with smartphone sales projected to be about 33 million units by FY13 in India. Our ultimate objective is to position Xperia among the top three smartphone brands in India,” said Dennis Van Schie, Corporate Vice-President, Head of Sales & Marketing, Sony Mobile Communications.

Another feature is the availability of ‘small apps’, apps that appear on top of the screen and can be moved around and re-sized.

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