Servion Global Solutions has managed to double its profitability and post a 60 per cent growth in its revenue for 2013-14 through a combination of new products, further marking inroads into the U.S market, and a lower attrition rate.
For 2013-14, the company, which is a specialist customer interaction management domain, reported a 60 per cent growth in revenue at Rs. 350 crore, and nearly doubled its profit before tax to Rs. 50 crore. It had reported revenue of Rs. 218 crore in 2012-13.
With regards to attrition, the company has managed to reduce it to 13 per cent from the close to 35-40 per cent that it was a few years ago.
“We’ve rolled out a few new products, which are called ServIntuit and Serv Insights, which are being implemented in a beta phase. They collect data and use it to improve the IVR (interactive voice response) technology. You also see our attrition coming down... it used to be that IT companies would hire away a lot from us, but that is no longer so,” K Balakrishnan, MD and CEO, Servion Global Solutions, said, while addressing reporters here on Wendesday.