Online fashion marketplace Jabong on Saturday announced appointment of Sanjeev Mohanty as its CEO and Managing Director, effective early December this year. Mr Mohanty, who has over 20 years of experience in the fashion industry, has also worked with Benetton India for over 11 years, including eight years as Managing Director, the company said in a statement. Prior to Benetton India, Mohanty was associated with Madura Garments as General Manager and Brand Head for SF Jeans. He has also worked at Levi Strauss as Product Manager for the top wear category. The appointment comes at a times when Jabong is facing stiff competition from rivals like Myntra, Amazon India and Flipkart. The company had recently appointed Saurabh Srivastava as its chief marketing officer (CMO).
