South Korean mobile handset maker Samsung Electronics on Friday launched the latest device under its Galaxy series ‘Star’ with a price tag of Rs.5,240.

Pitched by the company as an entry-level smartphone, the device will compete with phone from Nokia’s Asha range along with some products from domestic handset manufacturers such as Micromax and Karbonn.

“Galaxy Star is a device that provides superior value to consumers based on its features, intuitive performance and design features. We want more and more feature phone users to upgrade to the Samsung Galaxy Star,” Samsung Mobile Country Head Vineet Taneja said in a statement.

Galaxy Star is a dual-SIM device, powered by A5 1GHz processor and the latest Android 4.1 (Jelly Bean) operating system. It has a three-inch capacitive touch screen, 2MP camera and 512 MB RAM and 4GB internal memory (expandable up to 32GB).

With this device, Samsung now has a portfolio of 15 smartphones, priced between Rs.5,240 and Rs.41,500.