Billionaire Anil Ambani-owned Reliance Entertainment today announced a joint venture with film-maker producer duo Neeraj Pandey and Shital Bhatia’s Friday Filworks for production of movies.
Akshay Kumar starrer ‘Rustom’ will be the first movie under the banner, Plan C Studios. Plan C Studios will be an equal partnership joint venture between the two, the company said in a statement.
Neeraj Pandey won acclaim with his very first film ‘A Wednesday’ in 2008, which went on to win the National Award.
Subsequently, he directed ‘Special 26’ in 2013, and ‘Baby’ in 2015.
Neeraj is currently on the floors with ‘MS Dhoni -The Untold Story’, one of the most anticipated films of the year.
“The combination will benefit from the creative and production strength of Friday Filmworks, and leverage the global marketing and distribution capabilities of Reliance Entertainment,” the statement said.
Other projects include Neeraj Pandey’s cinematic version of his novel, Ghalib Danger and films helmed by Shivam Nair, Chandra Prakash Dwivedi, Anurag Singh, Anvita Dutt and Shree Narayan Singh.
“We are delighted to partner with creative minds like Neeraj and Shital. This relationship is in line with our continuing strategy in the media and entertainment business, of partnering with like minded and successful individuals, while playing the role of supportive investors on our part,” Amitabh Jhunjhunwala, Group Managing Director, Reliance Group, said.
Commenting on the partnership, Neeraj Pandey said: “The partnership with Reliance Group is very significant and welcome, as it enables us to further raise the bar on our continued strategy of developing cutting edge commercial content. We like to keep pushing the envelope, and this partnership will greatly expand our vision.”
Reliance Entertainment has produced, distributed and released more than 170 films in multiple Indian languages, including Hindi, Tamil, Telugu, Malayalam, Kannada and Bengali.
Internationally, it has partnered with iconic film producer and director Steven Spielberg.
