Piaggio to export to Sri Lanka, Bangladesh

To sell India-made scooters, CVs

October 03, 2017 09:56 pm | Updated 10:41 pm IST - MUMBAI

 Actor Farhan Akhtar on a Vespa Red at the unveiling

Actor Farhan Akhtar on a Vespa Red at the unveiling

Piaggio Vehicles Private Ltd (PVPL) which manufacturers two wheelers and commercial vehicles in India is planning to export these products to Sri Lanka and Bangladesh shortly, a top company executive said.

“We are already exporting to Nepal and South America. We are now gearing [up] to export scooters and CVs to Nepal and Bangladesh,” Diego Graffi, MD & CEO, PVPL, said. About 10% of its production is exported, he said.

Mr. Graffi said the company’s products have been ‘well accepted’ in the Indian market though the scooters are available at a premium.

“We have doubled the sales volumes in 2017 as compared to the previous year. We have expanded the distribution and are planning to introduce more products.”

“We are very happy with our performance and are looking forward with a positive view,” he added.

Last month, the company sold 9,000 two wheelers and sales are expected to grow further, he said. The company introduced its Vespa scooters in India in April 2012. The 125 cc scooters are manufactured at the company’s plant in Baramati, Maharashtra. At the plant, the company also manufactures Aprilia SR 150 scooters which were introduced recently.

The company also manufactures a range of 3- and 4-wheeled commercial vehicles at a separate manufacturing facility in Baramati.

Piaggio introduced the Vespa Red in India on Tuesday as part of its partnership with RED organisation to fight against AIDS. This model is made exclusively for the Indian market.

Each purchase of the Vespa Red will trigger a $50 donation to the global fund to fight AIDS in India.

Available in complete red, Vespa Red is priced at ₹87,009 ex-showroom Mumbai and will be available for sale at Vespa dealerships across the country. The company has more than 150 dealerships in India.

More dealerships are planned in North and eastern India, Mr.Graffi added.

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