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Updated: July 31, 2013 15:33 IST

Perfetti signs up Dhanush as brand ambassador for Center Fresh

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File photo of actor Dhanush. Photo: R.M. Rajarathinam
The Hindu File photo of actor Dhanush. Photo: R.M. Rajarathinam

The ‘Kolaveri Di’ singer will feature in the new television commercial of the brand

Perfetti Van Melle India, which makes confectionery products, on Wednesday said it has roped in southern actor Dhanush as the brand ambassador for its flagship chewing gum brand Center Fresh.

“While Dhanush is taking his first steps in Bollywood, he is very popular in our key markets,especially among the youth. We are really looking to leverage Dhanush’s equity to help take Center Fresh to the next level,” Perfetti Van Melle India category Head for gums Mandar Keskar said in a statement.

The ‘Kolaveri Di’ singer will feature in the new television commercial of the brand and in all mobile and internet communication, the company said.

The Italian firm owns popular candy and chewing gum brands such as Mentos, Happydent, Chlormint, Alpenlibe and Center Fresh in India.

On his association with Perfetti, Dhanush said: “It feels great to be associated with Center Fresh which is one of India’s most loved brands.”

Perfetti Van Melle India Pvt is a fully-owned subsidiary of the global confectionery conglomerate Perfetti Van Melle, headquartered in Lainate, Italy.

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Good to hear that a south Indian actor has baged the offer and is the brand ambassidor of a famous Italian conglomerate company .

from:  Ranjitha Ayyar
Posted on: Jul 31, 2013 at 15:47 IST
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