Homegrown handset maker Micromax, on Thursday, announced its foray into the Russian market with the launch of Canvas and Bolt range of mobile phones. Micromax will launch 14 products in the Russian market in the initial phase and operate through a partnership with VVP Group, a leading distribution house in Russia, it said in a statement.
“With a focus on democratising technologies for the masses, we aim to have an aggressive plan to make a mark in the Russian mobile handset market re-emphasising our vision to offer innovative products and service offerings customised to address the needs of consumers in Russia,” it added.
Micromax will introduce its Canvas series of smartphones and Bolt series of smart-feature phones, which have already sold more than 35 million devices across the operating markets for Micromax in the past one year.
Micromax aims to be among the top four brands in Russia by the end of 2014 and plans to have more than 60 operational service centres by end of the month.