Chinese technology major LeEco is increasing its retail outlets in India four-fold to boost the sales of its smart phones in the country, said a top official.
“Currently, we sell our smart phones and super TVs through online channels. As more than 60 per cent of smart phone sales in India are happening through offline channels, we are ramping up the retail outlet numbers from 2,000 to 8,000 during 2016,” Atul Jain, Le Ecosystem Technology India Pvt. Ltd., Chief Operating Officer Smart Devices, told The Hindu .
Over 50 per cent of the new outlets will be in Tier-II and Tier-III cities. Its offline sales will contribute 60 per cent to the total sales by next year. Plans are also on to set up 500 franchisee stores. Besides, it has also applied to the Centre for permission to set up its own flagship stores numbering between five and eight, he said.
