Jaguar Land Rover (JLR), the marquee British luxury car and SUV brand now owned by Tata Motors, is targeting a new category of aspirants for its products by pricing them lower.
The target group includes owners of small and medium enterprises (SMEs), young professionals and company executives who would like to upgrade to a Jaguar.
New strategies The company has adopted a few strategies to bring down the costs, including assembling the machines locally thereby helping it target the mass luxury car segment currently dominated by Mercedes Benz C Class, BMW 3 Series and Audi A4.
For over a year, the company has been assembling some of its models at Pune and this has helped it bring down the prices as compared to fully-built imported cars.
EX derivatives Recently, the company introduced Jaguar EX derivatives called Pure and Portfolio priced at Rs.39.9 lakh and Rs. Rs 47.7 lakh respectively and on Thursday, it rolled out Jaguar XE Prestige, priced at Rs.43.69 lakh.
Large volumes “We already had two variants of Jaguar XE and now with the introduction of a variant in between them, we are expecting large volumes from this model.
“With this, we have entered a new market segment,” Rohit Suri, President, JLR India told The Hindu .
