Idea Cellular, on Thursday, followed its rivals Vodafone and Bharti Airtel by reducing data tariff by 90 per cent in eight circles across the country. Idea users can now access data for just 2 paise per 10 KB as against the existing tariff of 2 paise per KB.

The new data tariff will be applicable from July 1, and the offer will be valid for 90 days. Idea users in the eight circles of Tamil Nadu as well as Chennai, Karnataka, Kolkata, West Bengal, Assam, North East, Bihar, and Orissa will benefit from the revised data tariff on prepaid and post-paid 2G plans, the company says in a release.

“Idea has continuously focused at growing data penetration in Tier 2 & 3 markets. These 8 circles comprise one third of the total mobile users, with a large number of users waiting to board the mobile broadband wagon. Availability of data at such affordable rates will usher in a new wave of mobile data growth in the country,” Ambrish Jain, Deputy Managing Director, Idea Cellular said.

The revised tariff is applicable for all 2G data users who use on pay-as-you-go basis, and also on overage on the regular data packs. The new data rate will be automatically implemented for all Idea 2G post-paid subscribers in these markets, effective July 1. Idea prepaid users can avail themselves of the new rate with a nominal value recharge priced between Rs.5 and Rs.10, and will be applicable for 90 days from the date of activation.

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