Hero MotoCorp on Thursday unveiled 15 new products, including Karizma R, ZMR and Splendor I-Smart that will hit the market during the remaining part of the current fiscal.
“It has just been over two years since we commenced our solo journey, and in such a short span of time, we have made significant upgradation of our existing line-up, incorporating next generation technology and features. This is also a reiteration of our capability to develop indigenous technologies...,” Hero MotoCorp Managing Director and CEO Pawan Munjal said.
The offerings include a refreshed version of its high-end bike Karizma. This is Hero’s first commercial production model in which U.S.-based partner Erik Buell Racing (EBR) has played a major development role since their tie-up.
A majority of the new offerings will hit the market in the ongoing October-December quarter as the company looks to cash in on the festive season in India.
Apart from refresh of existing models, others will have innovations developed by the company’s R&D team, for which patents have been sought.
Mr. Munjal said that when Hero MotoCorp announced its new identity in 2011, 50 new products were promised in three years.
“Today we have 15, so there are 35 more to come in the coming years,” he added.
Hero MotoCorp had said that its first bike without the technology of erstwhile partner Honda would hit the market by 2014.
The company also said it would enter new markets of Turkey and Egypt in the next few months, while it was also working on a low cost bike for the entry level segment.
