Placing its bets on the growth of electric two-wheeler industry in the coming year, Hero Electric on Wednesday launched two new e-cycles Avior AFX and Avior AMX, prices at Rs 18,990 and Rs 19,290 (on-road Delhi), respectively.
The products will initially go on sale across the five meter cities and will be launched in tier 2 and tier 3 cities, gradually.
Talking to reporters, Hero Eco Group Managing Director Naveen Munjal said, “The product is primarily targeted largely towards working corporates, young professionals and the youth.”
He added the company is looking at sensitising a large urban population across all the metro cities to adopt these e-cycles as an alternate mode of transportation for commuting quick distance.
The products are primarily targeted at the young working class of the corporate houses, who love to reach their office from their nearby home in an eco-friendly way.”
The e-cycles are powered with 6 speed gears and maximum riding speed of 25 km/hr. It comes with alloy wheels and the maximum battery charge time is about 5-6 hours.
The electric vehicles market, Munjal said has shrunk to 25,000 units a year, from about 80,000 units two years back mainly due to factors such as withdrawal of government subsidies on electric vehicle, depreciation of rupee against the dollar and lack of network expansion.
However, he expressed hope that with the introduction on new policy on electric vehicle will give a much needed push to the sector.
