Godrej Appliances has increased the production capacity of washing machines from 4 lakh to 6 lakh units per annum. This is part of the ₹400-crore capacity expansion plan announced last year.
A new washing machine assembly line has been installed at the Mohali plant, which would allow the company to introduce new variants and increase flexibility for multi-model production of washing machines, Godrej said.
Kamal Nandi, Business Head & EVP, Godrej Appliances said, “Godrej Appliances is already the fastest growing brand in the washing machine category. The new capacity will help us achieve our target of 25% growth in washing machines. At Godrej Appliances, we are on the fast track to growth, growing faster than that of the industry year on year, and this capex investment is in line with our vision of being amongst the top 3 in the Indian Appliance industry by 2020.”
