State Bank of India (SBI) on Wednesday celebrated its 60th anniversary by launching, enterprise-wide loyalty programme — State Bank Rewardz, through which it will reward its customers for various types of banking transactions.
“Through this initiative, the bank envisions to strengthen its relationship with its customers by recognising their continued faith and long term association with the Bank through various channels by providing instant gratification.” said Arundhati Bhattacharya, SBI Chairman, while launching this programme here.
Customers will be enrolled automatically into this programme as soon as they start using at least one of services that offer points.
In the months to come, She said the Bank will add more channels and triggers to the Enterprise Wide Loyalty Programme.
