South-Korea based firm BeNative has rolled out a new language learning mobile application – CashEnglish that offers monetary reward to users for playing educational games.
The app, which is targeted at professionals, uses puzzle games to help build vocabulary. It also uses video interviews of business leaders to select important phrases and vocabulary that need to be taught.
The beta version of the application is available for download for both Android and iOS users for free.
Claiming to be the first such application to offer cash rewards, the company said over $ 1,000 has been awarded as a prize in the first week of launching the application, with the grand prize winner getting in $500.
BeNative CEO Alan Moonsoo Kim, who sold his first company Etoos for $ 30 million, said, “We are seeing a huge push in the industry towards free online services… But we’re looking to take it one step further, where people all over the world will actually get paid to learn. ”
The company’s premium service, BeNative Pro, is currently used by companies over 2000 companies in across China, Japan, Sounth Korea and Taiwan such as Samsung, LG and IBM for helping employees learn languages such as English and Chinese.
The game-based approach, has been built to attract younger professionals. The app is available in English, Hindi, Chinese, Spanish, Japanese, and Korean languages at present.
