“Hyper Blooms”, the latest collection of design art by product designer Alex Davis, is an exclusive range of huge artworks as well as furniture inspired by floral art. The works, curated by Alka Pande, are on display at the India Habitat Centre's Visual Art Gallery in New Delhi. Davis's range comprises limited edition pieces in pure stainless steel with colour pigments, “which is why the cost of each piece would be high,” he says.
Exclusivity is the common aspect in all his designs. The steel is moulded into various shapes and sizes depicting roses, poppies, marigold and haliconia. The artist shows his creativity by using industrial material to form objects of nature.
An alumnus of Domus Academy, Milan, and the National Institute of Design, Ahmedabad, Davis says, “These are common flowers which can be recognised. The designs are rough, spontaneous and more like a sketch.” Their contemporary look and the urban touch add a glamour quotient to the work. The use of different scale and shades makes the designs distinctive. “Marigold is my personal favourite as it is more sketchy and depicts flow and motion,” says the Delhi-based designer.
Davis plans to showcase the collection in Paris in January next year. Meanwhile, he would be displaying the designs in Mumbai too. “Delhi is modern as well as culturally rich,” and so he finds it a better place to start with.
His other collections, titled “The Lazy garden” and “The Moonlit Safari” were also inspired by flora and fauna respectively. Davis traces this special attraction to nature to his childhood amidst natural surroundings. Given a chance, he says, “I would love to explore the landscapes, the mountains and the beaches.”
Davis retails his works in reputed boutiques worldwide and has also showcased at Maison & objects in Paris, Salone del Mobile in Milan and Abitare il tempo in Verona. His collection is available at Indi Store in Delhi.
