Pokémon GO launches support for Hindi language, gives popular Pokémons Hindi names 

Niantic announced it will be renaming more than 800 of its popular Pokémons in Hindi as part of its effort to increase user engagement in India   

September 16, 2023 09:24 am | Updated 11:12 am IST

The company announced it will be renaming more than 800 of its popular Pokémons in Hindi [File]

The company announced it will be renaming more than 800 of its popular Pokémons in Hindi [File] | Photo Credit: AP

The Pokémon Company (TPC), along with Niantic, announced the launch of its popular mobile gaming application Pokémon GO in Hindi on the eve of Hindi Divas in the country.

The company announced it will be renaming more than 800 of its popular Pokémons in Hindi as part of the launch.

In response to whether more languages will be coming to Pokémon Go, Omar Tellez, VP for Emerging Markets, Niantic said Hindi is the first language the makers of the game are covering and more will be coming.

The company is also expanding its team in the country, both directly and indirectly to initiate more community days and increase engagement. The company plans to make significant investments in India in the form of partnerships that will help it increase user participation in community events focused on festivals in the country, Tellez added.

(For top technology news of the day, subscribe to our tech newsletter Today’s Cache)

Niantic is also working on improving the adoption of its Lightship Platform for developers. The platform currently has “close to 100 games and developers leveraging the platform” and it is going as per plan, Tellez said.

On the topic of AR/VR adoption in the country, Tellez said that the adoption of the technology “has really taken us by surprise”. Improvements in technology including GPS, 5G penetration, and accelerated computing have significantly increased adoption in the country.

On the subject of user data protection, Tellez says the company is looking forward to abiding by the local laws to ensure the privacy and data security of its users.

“The Hindi version of Pokémon GO will promote inclusivity, encourage engagement, and enable more players to embark on their Pokémon GO adventures,” Tellez added.

Top News Today

Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.