India surpasses US as Snapchat’s top market for new users

On October 28, India recorded its single largest day of Snapchat downloads with over 4.3 lakh new users downloading the app.

November 07, 2020 06:31 pm | Updated 06:36 pm IST

India surpasses US as Snapchat’s top market for new users.

India surpasses US as Snapchat’s top market for new users.

(Subscribe to our Today's Cache newsletter for a quick snapshot of top 5 tech stories. Click here to subscribe for free.)

India has surpassed the U. S. to become Snapchat’s top market for new users. The two countries now make up one-half of the app’s new downloads.

In the month of October, India represented 32% of the app’s downloads, while 18% of the new users were from the U.S., followed by Mexico, Indonesia, and Russia, according to a report by app intelligence firm Apptopia.

India took the top spot in July with 20% of the new downloads coming from the country.

“This was likely because TikTok was banned by the Indian government in late June and Snapchat was ready for the moment,” Apptopia said in the report.

Also Read | India trails Pakistan in 4G download speed, report says

Post July, the app’s market share of downloads in the country has steadily grown. On October 28, India recorded its single largest day of Snapchat downloads with over 4.3 lakh new users downloading the app.

“It has also made smaller deals with mobile carriers to subsidize the use of Snapchat on capped data plans, along with more creative deals, like the installation of a virtual keyboard on Samsung phones that lets people easily share its customizable Bitmoji avatars,” the report explained.

Although, the U.S. still maintains the lead in terms of daily active users (DAU) with about 23% of Snapchat’s DAU from the country. While, India took the second spot from Brazil in August, and now represents around 11% of the app’s DAU.

Also Read | India smartphone market rebounds to record high in a single quarter

Snapchat is growing globally as well, in part because of its recent "Sounds" feature, that enables users to drop music into their snaps, Apptopia noted.

Top News Today

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.