Unified identity cards for Ayushman Bharat PM-JAY

Co-branded cards would allot equal space to both PM-JAY and State-specific logos

August 24, 2022 11:00 pm | Updated 11:00 pm IST - NEW DELHI

The National Health Authority is responsible for implementing the flagship public health insurance scheme.

The National Health Authority is responsible for implementing the flagship public health insurance scheme. | Photo Credit: File photo

In an effort to eliminate wide variance in the design and nomenclature of beneficiary cards across States and Union Territories, the Central Government is planning a unified identity card for the Ayushman Bharat Pradhan Mantri Jan Arogya Yojana.

The National Health Authority (NHA), which is responsible for implementing the flagship public health insurance/assurance scheme, is working on this step. “This will clear any confusion among beneficiaries and stakeholders like empanelled hospitals, implementation support agencies, insurance companies and third-party administrators,’’ said a senior Health Ministry official.

The NHA has decided to bring greater integrity and uniformity into the beneficiary cards issued under the scheme by keeping them under a common name “Ayushman cards”, the official said.

Co-branded cards would allot equal space to both PM-JAY and State-specific logos. The name of the scheme would include the State scheme name along with AB PM-JAY. The card would bear information in English and the local language.

Additionally, the NHA has decided to provide full financial support for issuance of co-branded cards to beneficiaries identified by the Socio Economic and Caste Census (SECC) as well as State-specific non-SECC beneficiaries. The Ministry said that 31 out of 33 states have adopted the scheme.

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