Striving to brighten up the lives of underprivileged children, The Hindu and the Chennai Super Kings are joining forces with VGN Developers to launch the ‘6 for a cause' campaign.
Every time a batsman from the Chennai Super Kings hits a six in the Indian Premier League, VGN Developers would donate Rs. 2,500 to Ekam Foundation, a charitable trust that provides health care for underprivileged children.
Readers can also join in by donating to Ekam Foundation online through www.thehindu.com/6foracause. Donations through cheque can be made in favour of ‘The Hindu – Ekam' and mailed to HB no. 999, C/o The Hindu, Chennai 600 002.
All funds raised are exempt from tax in accordance with Sec 80-G rules and would be used for Ekam's Bala Arogya Suraksha Project, a special endeavour that will benefit newborns and their mothers by providing life-saving neo-natal care. More information on Ekam Foundation is available at www.ekamoneness.org.
In a similar initiative launched during the ICC Cricket World Cup, a total of Rs. 3.55 lakh was collected. The money will be handed over to Ekam Foundation for their health outreach initiatives, shortly.
Out of the total, a sum of Rs. 2.6 lakh came from VGN for 26 sixers that Indian batsmen hit during the league matches of the World Cup. Contributions also poured in from The Hindu 's readers, who donated generously for every six that was scored by Indian batsmen.
The money will go towards drug support and paying hospital bills for children, according to Sai Lakshmi of Ekam. This includes help for two newborns from Chengalpattu district who had to be shifted to a paediatric centre in Chennai for medical intervention. Both babies have survived, she added.