International case study conference held

IKEA to launch its first store in city next year

October 09, 2017 07:38 am | Updated 07:38 am IST - Hyderabad

The International Case Study Conference-2017 was conducted at ICFAI Business School which was inaugurated by Anna-Carin Mansson, Country Manager HR of IKEA India.

Ms. Anna-Carin shared innovative talent management practices and culture at the world’s largest furniture retailer. She also highlighted the shared values at IKEA and its diversity initiatives. Outlining the company’s ambitious plans in India, she said that IKEA would launch its first store in the city in spring of 2018. A special book on cases on IKEA, developed by IBS, was released by the chief guest.

J. Mahender Reddy, Vice-Chancellor of ICFAI University, Hyderabad, highlighted the achievements and contributions of the world-class Case Research Centre (CRC) at IBS and reiterated how the university supports the development of the case method of teaching in other schools as well through organising such conferences and workshops.

S.V. Seshaiah, Director of IBS, highlighted the importance of case writing and how it uniquely prepares the students for their future career. A total of 44 cases were short-listed for the conference sent by various institutions in the country.

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