itel emerges as top feature phone brand in CMR report

April 16, 2024 10:30 pm | Updated 10:30 pm IST - MUMBAI

Handset brand itel has emerged as a top brand in overall satisfaction among feature phones in a report by CyberMedia Research (CMR), a market research and advisory firm.

While feature phones remain a lifeline for many, India is experiencing a surge in digital acceleration, driving interest in affordable 4G smartphones and even 5G offerings within the sub-Rs 10,000 price segment, according to the report.

The consumer study by CMR, covering 2,000 mobile phone users across major Indian cities, has revealed that feature phone users are increasingly preferring feature phones that provide longer battery life (78%), ease of use (74%), affordability (57%) and offer digital capabilities. And three in four users expressed interest in switching to smartphones, primarily in ₹6,000 to ₹8,000 price range.

Arijeet Talapatra, CEO, Transsion India in a statement said, “itel’s focus on device features and user-friendly design not only advocates user preference, but also ensures that individuals in deep Bharat stay connected with their loved ones, access important information, and become an important part of India’s socio-economic development.”

“At itel, our focus on research and development enables us to deliver cutting-edge features tailored to our vibrant, youthful audience in both feature phone and smartphone category,” he added.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.